Survey Questionnaire and Plan Research Paper Example | Topics and Well Written Essays - 1750 words

Survey Questionnaire and Plan - Research Paper Example Because of this concern the marketing department in the multinational company has been asked to oversee a survey among the stakeholders in the most affected areas which include the US and the beyond from which a market risk assessment can be made and thereafter decisions made to overcome the challenge. Following this a market survey was enlisted for three countries in which twenty stakeholders (consumers and employees) in each resident company in those countries would be involved from whose responses a qualitative analysis will be done. In this paper we consider the preliminary activities of the survey in which we consider the research questions to be addressed in the survey, the survey hypothesis, the design and the rationale of the survey and the procedures involved in conducting the survey. We shall also consider any tests to be conducted and modifications of the results as may be required, the analysis techniques to be employed and then the expected milestones. Marketing the McDonalds meat product is an important bit of the company because of what the product has to the company. Following several campaigns in the market posting fast foods served at the restaurants as unfit for consumption and other campaigns posting McDonalds Company as working behind a mask, there has developed negative attitude from the customers who are sourced globally (Evenson, 2010). In one of the campaigns it was posted that the company has failed to offer safe meat. The pro-vegetarianism have insisted on the informing the public about the unfitness of meat and meat product consumption. On the other hand the global move towards green meat is impacting on the meat products in the company especially in the times when the world is experiencing cases of zoonotic diseases like flu and mad cow diseases. Given the circumstances the company may not be able to effectively

Business and Academic Skills Essay Example | Topics and Well Written Essays - 2000 words

Business and Academic Skills - Essay Example The person working as the Sales Manager in a company is required to have knowledge and skill in application of numerical sets for it helps the manager to forecast the future sales conditions depending on the existing sales situation. The sales manager in turn is required to broadly quantify the different anticipations for the sales in relation to different categories. The customer relationship manager is required to keep large databases of different types of consumers relating to different regions and sectors. Thus effective database management in regards to the purchase behaviour of the consumers along with the different offers set from time to time constitutes an important activity of the customer relationship manager. ... Teamwork also helps the sales manager in gaining effective feedback through which sales strategies can be modified. The customer relationship manager is required to work effectively in a team consisting of the marketing manager and also of the operations manager. Teamwork taught in the business management course helps in maintaining effective coordination between the different departments to achieve the business objective. Self-management The Business Analyst working in an analytical environment needs to manage his own skills by rightly updating them to help find potential business solutions. The skill sets can be better enhanced through enhancing one’s knowledge parameters based on different software that has been developed relating to statistical and mathematical model formulation. Self-management is highly required for a sales manager in regards to encouraging and providing enthusiasm to the workers and sales officers to perform well in a particular territory. Self discipli ne of the sales manager can only help in streamlining and synchronizing the sales operations of the officers working in the different territories. The customer relationship manager is required to manage own set of responsibilities to help satisfy and sustain the different consumer groups for the concern. Thus self-management on our part in meeting established responsibilities is highly required for being a customer relationship manager. Business & Customer Awareness In regards to the parameter for business and customer awareness the person working in a Business Analyst profile is required to understand the analytical requirements from both the market and business perspective and thereby render adequate analysis. Moreover the Business Analyst